When I first heard about influencers, I thought—in my predictable Baby Boomer way—that the whole idea was ridiculous. People whose ‘career’ was influencing other people, paid for by subscriptions and sponsorships? Shallow people, famous for being famous, possessed of zero actual expertise, espousing fake ideas and images to make (lots of) money?

But it turns out that influencers are in it for something more than money: actual influence.

In politics, they have become ‘an infestation’:   “The internet is teeming with thousands of micro- and nano-influencers looking to make a name for themselves. These smaller influencers still have very engaged and loyal followers—making them important communication tools for campaigns. But they often lack an understanding of how politics works—or, more specifically, an appreciation for the tradeoffs that often must be made—and tend to spread content that revolves around conflict and misinformation.”

That’s what happens when you try to buy clout. You get what you pay for.

Over the past couple of years, I find that I have mostly stopped watching or reading the daily news in its conventional forms—newspapers, television, radio. I’m still consuming huge quantities of news, op-eds and information, but I like to think I’m paying for the most credible and valuable online content, verified facts and analysis.

Are my curated news providers giving me reliable information, and multiple trustworthy perspectives? Or are they just trying to influence me?

Here’s an example, from one of my daily reads, Bridge Magazine, a centrist, Michigan-focused news outlet:

“Schools are in trouble. Test scores don’t lie: Michigan ranks 44th for fourth-grade reading; less than 1 in 3 high school graduates are considered ready for college.”

First of all—it should be ‘fewer’ than one in three graduates. And that figure is erroneously measured by the SAT scores of all the HS juniors in Michigan, who are mandated to take the test whether they’re college-bound or not. Those scores are then compared to a subset of seniors in other states who are preparing to attend colleges that require a good SAT score for admission. Apples and oranges.

More importantly—test scores do lie, all the time. They’re also misinterpreted by journalists, some of whom probably mean well, but are being paid to make a particular point. Influencing your average reader to believe that Michigan public schools are failing, for example, tossing off context-free “data” as if it were God’s honest truth.

I am old enough to remember the first time I watched Fox News and began thinking about a future where there was no mainstream POV, and ordinary Joes could purchase the media stream that fit their beliefs. It seemed shocking at the time—but look. Here we are. At a point in history where the President of the United States gleefully posts an AI-generated video of himself wearing a crown and flying an airplane that drops shit on his constituents.  

“Republicans are known to be far more aggressive at paying off social media influencers than Democrats. Pay-for-post schemes have been rampant throughout the conservative commentariat during the Trump years (as studiously documented by Will Sommer). One reason being that there is just a lot more money at play.”

What do educators do when the students whose intellectual growth they are entrusted with believe things that are false and dangerous—because the influence of the internet has led them there? When the most important content and character-building discussions in school are suspect—or banned?Or when, God help us, the President’s “Special Advisor” suggests that we shouldn’t be teaching undocumented students at all?

What is our moral obligation to the kids we teach, when it comes to truth—and how they form their own opinions and civic engagement?

There’s a growing movement to expose lies and fact-check what gets circulated via social media. But how do we teach our students to be wary and cautious, to look at the background and motivation of those who put content out into the universe we share?

Also this: some influencers are doing good, sharing content that mainstream media is prevented or discouraged from programming. Some of my Facebook friends have had an amazing impact on my tiny northern Michigan community, simply by sharing their anger over what’s happening in the White House. There are days when I think we may get through this yet, just on the strength of local truth-tellers and people who act as social connectors.

Thoughts that make me feel better about where we get our news and how we interpret that news, both national stories and education stories:
“A funny thing happened on the way to the erasure of American history in favor of a whitewashed authoritarianism. The American people began to preserve the truth of who we have been.”                                Heather Cox Richardson

“You need to tell your story. If you are not telling your story, someone else is telling your story for you.” In an era where school choice has increased competition in K–12 public education, that statement has never been more relevant or more urgent.                                                                        Greg Wyman

What are you reading? Who do you believe?